Climb Mountains
Why I made my blog into a brand
Showing how I write
My creative portfolio needed writing examples. What should I write about? I wanted to pin my abstract ideas to something solid and decided to create the Climb Mountains brand.
Developing a niche
Cycling is my inspirational pursuit. It’s a sport that rewards physical strain and mental dedication. I wanted to develop the Climb Mountains brand as a platform to share inspirational cycling stories.
Developing a niche
Cycling is my inspirational pursuit. It’s a sport that rewards physical strain and mental dedication. I wanted to develop the Climb Mountains brand as a platform to share inspirational cycling stories.
Combining it into a brand
Climb Mountains is one part blog and one part portfolio. As a blogfolio, you can find examples of my writing in the portfolio section and see my writing in action on the blog.
Why “Climb Mountains”?
The phrase was our rallying cry on a 10-day tour of the Colorado Rockies. On 12-mile climbs through mountain passes, my brothers and I would chant, “We… climb… mountains…”
Climb Mountains is a reminder to take on life’s challenges with an appetite for what makes them difficult.
