It’s one thing to write well. It’s quite another thing to be able to help others write well. It’s even quite a third thing to be able to help your client, who came to you to make their website, write something that they don’t even know where to start with.
PORTFOLIO

Professional Summary
Creative and results-driven content designer looking to utilize thought leadership in design systems, UX writing and marketing for scalable strategies.


Customer Profile Workshop

Define
Before writing anything, I work with clients and partners to define the project in measurable objectives. Using repeatable workshops, I ask strategic questions to uncover the optimal intersections between business and customer objectives. You walk out of this stage with a firmly stated (but flexible) strategy.
Deliverables
- Discovery workshops
- Objectives refinement
- Strategy statements

Write
Copywriting
UX writing
Editing

Website Copywriting

Written by client, coached by me

Support
Office hours and reviews
Education
Collaboration

Measure
Data analytics
Research synthesis
Process refinement

Measurable results
Select projects
Error Messaging Guidance Project
I was minding my own business one day when a colleague mentioned that they would maybe throw together a spreadsheet. This was immediate cause for concern because I know that nobody makes a spreadsheet like I do.
Emerge Richmond Full Website Copywriting
Affordably professional and professionally affordable.
A better price than custom-coded design but better quality than out-of-the-box templates.
All these qualities needed to be bundled up into a single page of copy.